About
A results-driven Digital Marketing Specialist creating data-driven strategies, impactful campaigns, and enhanced digital experiences across B2B, Retail, FinTech and EdTech sectors.
My Skills
I firmly believe that learning never stops, especially in the dynamic world. My interest lies in continuously mastering new technologies and data-driven strategies to design and develop optimized solutions that achieve superior results in less time..
Experience
Mar,2024-Present
Cross- Product Marketing Specialist
I leverage my comprehensive background to drive significant business outcomes in digital marketing. My work includes managing complex campaigns, leading content strategy, orchestrating large-scale marketing events, and developing go-to-market strategies that result in substantial revenue growth. I thrive in environments that demand strategic thinking, data analysis, and effective cross-functional collaboration.
Apr,2023-Feb,2024
Cognizant Technology Services
Senior Process Executive
I gained invaluable experience in stakeholder management and optimizing performance by documenting solution playbooks and collaborating with cross-functional engineering teams. I was recognized as ‘Best Employee of the Month’ for promptly resolving critical customer issues.
Jul,2020-Feb,2023
Vedantu EdTech Pvt Ltd
Sales Consultant
I honed my client-facing and strategic thinking skills, leading 1:1 product demonstrations to 500+ potential customers with a 75% conversion rate. I also earned ‘Customer Service Excellence’ and ‘Innovation Awards’ for designing and implementing an eligibility filter in collaboration with product and curriculum teams.
Services
Lead Generation
When your company needs Quality leads.
Led 1:1 product demonstrations for 500+ potential customers, achieving a 75% conversion rate (Vedantu): Directly demonstrates your ability to generate and convert leads.
Personalized outreach and refined targeting (Google): These are core lead generation tactics.
Strategic initiatives across retail and finance verticals (Google): Implies targeting and lead acquisition for specific industries.
Brand Acceleration
When your company needs to accelerate brand visibility.
Collaborated with stakeholders and product teams on 3 major App Marketing events… drawing 550+ attendees(Google): Events are a powerful brand acceleration tool.
Co-led the development of a go-to-market strategy for a key global tourism client, resulting in an incremental revenue of $3M (Google): Go-to-market strategies directly accelerate brand presence and market entry.
Leading Content Strategy for Cricket Hub… boosting user engagement and app discoverability (Google 20% Project): Content strategy and app discoverability directly contribute to brand acceleration.
Performance Measurement
When your company needs complex data into actionable insights.
Drove 15% QoQ revenue growth… by executing data-driven strategies”(Google): Direct evidence of performance measurement leading to results.
Consistent dashboard monitoring and proactive intervention (Google): Highlights continuous performance analysis.
Tools: Google Ads, Google Analytics, Meta Ads, Adobe Analytics, Advanced Excel, Power BI (Skills Summary): Explicitly lists your proficiency in key measurement tools.